Korean Singer SungEun is hot

Singer SungEun is gearing up to begin activities in Taiwan next year. She is currently recording a project album with a local singer.

A source in charge of promoting her in Taiwan said that they have set a localization strategy to make her a Korean star leading the Korean Wave in the country. “Actress Song Hye-gyo is almost the only Korean star who is recognized and treated as a top star in Taiwan, but many Korean stars also want to be treated as a top star. This difference in expectations is the cause for them failing to achieve good results when they try to work in Taiwan,” he added.

“We thought that it is better to discover and train a promising new face to introduce him or her as a Korean star in Taiwan, and SungEun has been selected,” the source said. “She is not only humble and modest but also responsible in her work.”

SungEun will first work as part of a duet with a Taiwanese singer, and later when she gains recognition, she will expand her activities to include acting. In addition, depending on her success level in Taiwan, she will be promoted in China.

Meanwhile in Korea, she released her debut album “Ecdysis” in May last year and appeared on the MBC drama “Sweet Spy.”